Attracting New Clients to Your Business

August 4, 2016

Every new business tries to attract as many new clients as possible. But it’s also important for established businesses to constantly acquire new clients. No matter how well you operate your business, you can expect to lose 10-25% of your customers each year according to Marketing at Work. Previously, we discussed 4 ways to retain […]

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4 Things Your POS Should Be Doing for Your Pet Business

July 27, 2016

The pet care industry has become a $60 billion business in 2015, and it is dominated by small businesses like yours. Running a pet business requires you to be more than a pet-lover — you are also responsible for making good financial decisions for your business. As your business grows, you start to have more […]

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4 Metrics to Measure a Successful Email Campaign

July 15, 2016

When it comes to marketing, email campaigns are one of the most effective tools. Consumers prefer email — 72% of consumers choose email as their favorite method of communication with companies. Email also ensures your customers receive your message — 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your […]

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What Is SEO and Why Does It Matter?

July 7, 2016

Without SEO, your website is invisible. Well, not invisible to everyone; you can still see it. But I’m sure you didn’t build your beautiful website just for yourself. You want visitors, and an estimated 64% of site visits come from searches on Google, Yahoo, Bing, and other search engines. However, without SEO, your site won’t […]

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4 Ways to Generate Repeat Business

June 29, 2016

Small business owners say getting repeat customers is their most important business milestone. It might sound counter-intuitive, but data says it is a wise choice. In the U.S., 40% of revenue comes from repeat purchasers. A repeat customer is 9 times more likely to make a purchase than a first-time shopper, and your top 10% […]

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6 Characteristics of a Great Marketing Email

June 22, 2016

72% of consumers choose email as their preferred method of communication with companies they do business with and 89% of marketers say that email is their primary channel for finding customers. So we know consumers like to receive email newsletters from merchants. The question is how to make your email stand out from hundreds of […]

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Responding to a Negative Review: Do’s & Don’ts

June 15, 2016

Negative reviews. No one likes them, but they can cause serious damage to your business if you don’t respond appropriately. In a 2016 survey, 80% of consumers said they trust reviews as much as personal recommendations, so how should you react if you get a poor review? Here are a few do’s and don’ts to […]

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3 Online Booking Stats That Will Change the Way You Operate

May 25, 2016

If you don’t already offer online booking to your clients, you may be disappointing 60% of them and missing out on bookings from busy prospective clients. Maintaining an online booking system may seem complicated, but it doesn’t have to be and increasingly it’s a necessity to ensure a great customer experience and grow your business. […]

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Clean Up Your Appointment Calendar in 6 Easy Steps

May 5, 2016

You should be proud of your paper appointment book. When you started your business, it was a symbol of your entrepreneurial spirit. As you’ve grown, it’s become packed full of appointments. But a messy appointment calendar causes frustration for your customers and staff. The book has to stay in one spot, and only one person […]

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Do I Need a Mobile App for My Business?

April 27, 2016

There’s great pressure on small businesses to follow digital marketing trends. You want to stay up-to-date, but do you have to jump on every new innovation? It turns out that following the crowd isn’t always best for your business. That’s true even when it comes to mobile apps. They might be everywhere, but most of […]

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